Optimal’s Pivot for Success

Optimal's Pivot for Success

Radio Silence To the outside world, things might have seemed a little bit quiet over here at Optimal over the past year. I wanted to do a post about that silence and what is happening below the surface. But wait, doesn’t Optimal preach the the importance of content!? We do, but timing is also important. …

Email Marketing – Keep It Legal

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Everybody remembers that old Johnny Cash song Folsom Prison Blues. What very few people know is there was actually an omitted verse: “I sent some spam in Reno, just to win some clicks. I left out an unsubscribe link and bought an email list” Okay I completely made that up, but still email marketing is one …

How to Host a Successful Creative Brainstorm

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  Have you led creative brainstorms at work? Was it an unnecessarily long ordeal and yielded poor results? Unfortunately, this can be a common occurrence. Especially if you have a smaller department or team, creative brainstorms can be stressful if only one person is coming up with ideas and the other members just go along. …

SEO and CRO – So Happy Together

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Spouses so often refer to their partners as their “other half.” The same can be said of CRO. Conversion Rate Optimization (CRO) is SEO’s other half. Without it converting traffic into customers, Search Engine Optimization (SEO) is just throwing spaghetti on a wall. SEO has dominated internet marketing conversations for years. Outsmarting Google, optimizing your …

Google Voice and Google Hangouts – Up-To-Date Guide

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Google Voice is an incredibly useful and powerful IP-based phone service provided by Google and currently has well over 3.5 million users. With Google Voice and Hangouts, you can text and call using your computer and it will all sync with your iPhone, iPad, Android phone or tablet! The best news of all…Hangouts and Google Voice native apps, …

Digital Marketing Survey Request

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By now, you’ve probably heard of digital marketing. If you’re in the marketing field, you’re probably wondering how digital marketing will impact traditional marketing campaigns in the next year or two. We’ve been wondering the same thing! Our OMS team put together a short survey and would like feedback from those in the marketing field. …

Why We Ended the Year with a Mini Hack Week

  At the beginning of October, Optimal took a week to focus on team bonding, education, and strengthening our strategies. It was a great week and we even flew in our remote team to join the fun! We had all-staff discussions, we played games, and we took the time to really hone in on education. …

How and Why to Set Up a Public Webcam on Your Site

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Why to Set Up a Public Webcam People love high quality video, especially when it’s something they’re curious about.  By the end of 2014, 84% of Internet traffic will be video (according to Cisco and other numerous sources). Weather, events and parades are just a few things people might be curious about and want to …

On-Page SEO is the New Off-Page SEO

On-Page SEO is the New Off-Page SEO

You are probably tired of listening to all the Penguin news, the talk that SEO is dead, and that link building is over. Good, me too. I personally think that talking about all of the changes in Google and ranking penalties have blocked the SEO community from seeing what has remained unchanged. What changed then? …