What is an average B2B conversion rate?

b2b-conversion-rate-header4

The average B2B conversion rates depend on your industry and tactics. Some perform very well, but others barely convert at all. See what average conversion rates you can expect from your contact page, webinars, social media, paid search, inbound marketing, and landing pages. Your industry also matters. Discover the average conversion rates for non-profits, retail …

How to Quickly Audit Your Content

office

Do you have a favorite recipe? Something that’s easy and yummy? Have you ever lost or misplaced that recipe. Let’s pretend that you find it after several months of it being stuffed in a cookbook and go “Oh yea! I love this recipe!” Then you make that recipe again! After that, you go through all …

On-Page Optimization: Why They’re Not Seeing You

Dbatbday

“Has there ever been a boy born who can swim faster than a shark?” “Tom Cruise monotooth” “Cauliflower ghost broccoli?” You wouldn’t expect these to be common searches on Google…and they really aren’t. With 100 billion queries every day, however, they make it to the list! Coming in at 44, 684 and 18 respectively in …

Lead Scoring and Buyer Journey

header_image_2_jpeg

Targeting customers online can seem daunting! With so many ads and content floating around on the web, how can you be sure your ads and content gets in front of your customer? One of the more difficult aspects about it, however, is the lack of insight into your reader’s individual status with your brand or …

The proof of the pudding is in the eating

BlogBG4

I love data. I like to analyze things from all angles before deciding if it is the best course of action. Data gives you confidence in your decision. There is a lot of talk about how digital is taking over the marketing world. But is there data to back all this up? You bet; an …

How Optimal Uses Google Docs to Create Content

Header Image

Optimal uses Google Documents (Google Docs) to create all of its content. Infographics, blog posts, eBooks, and videos all start with a Google Doc! Google Docs is a simple Google app that encourages collaboration. Unlike Microsoft Word and other word processors, multiple people can be in the Google Doc at the same time. You also …

How to Come Up with Great Content Ideas

great content ideas

It can be tough deciding what content to make. First, pick a niche and try to be specific. For example, “marketing” is a massive topic with many different facets. Choosing a specific topic like “content marketing” to narrow your focus and will let your reader know exactly what they can expect to read about. To …

Content Writing Guidelines for New Bloggers

working at a desk

Are you new to blogging and creating content? If you’ve never blogged before, it can seem very daunting. Don’t worry! Our content team worked together to create these writing guidelines. We have 5 tips we want to share with you. Have questions? Don’t hesitate to reach out! These 5 tips will help you write content …