The proof of the pudding is in the eating

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I love data. I like to analyze things from all angles before deciding if it is the best course of action. Data gives you confidence in your decision. There is a lot of talk about how digital is taking over the marketing world. But is there data to back all this up? You bet; an …

5 Ways to Leverage the Top Social Media Platforms

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In the sea of Social Media options, it’s hard to tell which ones are worth investing your precious time in and which ones will struggle to keep up with society’s ever changing appetite for sharing their favorite cat memes (R.I.P. Vine…). Here are 5 social media platforms young and old that marketers should be paying …

Optimal’s Pivot for Success

Optimal's Pivot for Success

Radio Silence To the outside world, things might have seemed a little bit quiet over here at Optimal over the past year. I wanted to do a post about that silence and what is happening below the surface. But wait, doesn’t Optimal preach the the importance of content!? We do, but timing is also important. …

Distractions and Flow – The Importance of Focus

Focus and flow

Working at Optimal is a lot of fun, but it can also be very distracting. Distractions slice up our days and prevent great work from being done. The savvy folks at Crew have the same issue. They found that, “the typical diversion caused by email (or similar things, like Slack) is 9 minutes and 30 seconds …

How Implementing Kanban Won Us an Innovation Award

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Last Wednesday, Optimal was honored to accept the 2014 Small Business Innovation Award at the Chamber Trifecta event with almost 600 fellow business professionals in attendance. When I accepted the award, I acknowledged that “what” we do is innovative, but I am most proud of “how” we do it. That’s the innovation the outside world …

4 Things to Ask Your SEO Company

  1. “Show me a link you built” For most web companies, Search Engine Optimization (SEO) is one of those feature checkboxes. The problem is that this term is confusing and most often misunderstood (by both users and web designers). There are two critical components of SEO: on-page and off-page.

How to Protect Your Online Accounts

Today we had the great opportunity to do an interview with Fox 11 about online security.  The Fond du Lac police department recently had their account compromised, and they wanted some ideas for their viewers on how to improve security. We only had a short time to spotlight two possible solutions so we wanted to …

Boost Efficiencies with 12 Essential Digital Web Tools & Apps

We had a great time at this year’s Cultivate event!  The keynote speaker, Tim Sanders, was fantastic and shared a lot of valuable information. If you weren’t there, I highly recommend attending next year. This year I spoke on “Boosting Efficiencies with Digital Web Tools.”  I love clean processes, efficient systems, and good tools. They …