How to Quickly Audit Your Content

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Do you have a favorite recipe? Something that’s easy and yummy? Have you ever lost or misplaced that recipe. Let’s pretend that you find it after several months of it being stuffed in a cookbook and go “Oh yea! I love this recipe!” Then you make that recipe again! After that, you go through all …

How Optimal Uses Google Docs to Create Content

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Optimal uses Google Documents (Google Docs) to create all of its content. Infographics, blog posts, eBooks, and videos all start with a Google Doc! Google Docs is a simple Google app that encourages collaboration. Unlike Microsoft Word and other word processors, multiple people can be in the Google Doc at the same time. You also …

How to Come Up with Great Content Ideas

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It can be tough deciding what content to make. First, pick a niche and try to be specific. For example, “marketing” is a massive topic with many different facets. Choosing a specific topic like “content marketing” to narrow your focus and will let your reader know exactly what they can expect to read about. To …

Content Writing Guidelines for New Bloggers

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Are you new to blogging and creating content? If you’ve never blogged before, it can seem very daunting. Don’t worry! Our content team worked together to create these writing guidelines. We have 5 tips we want to share with you. Have questions? Don’t hesitate to reach out! These 5 tips will help you write content …

How to Find Good Stock Pictures

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If you can’t take the right picture for a content piece, or you want to communicate something that you can’t easily photograph (ex. frustration), then it’s acceptable to use stock photography as your last option.   Here are some good resources:   Unsplash – unsplash.com/ Unsplash has free, very high quality imagery you can use. …

5 Tips for Promoting Your Content

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Do you have a blog for your business? Do you feel it’s getting the traction it deserves? Most businesses understand the importance of having a blog. A well-maintained blog will attract customers, build relationships with customers, and build value on your website. However, publishing a post doesn’t mean users will see it. You need to …

How to Host a Successful Creative Brainstorm

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  Have you led creative brainstorms at work? Was it an unnecessarily long ordeal and yielded poor results? Unfortunately, this can be a common occurrence. Especially if you have a smaller department or team, creative brainstorms can be stressful if only one person is coming up with ideas and the other members just go along. …

Digital Marketing Survey Request

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By now, you’ve probably heard of digital marketing. If you’re in the marketing field, you’re probably wondering how digital marketing will impact traditional marketing campaigns in the next year or two. We’ve been wondering the same thing! Our OMS team put together a short survey and would like feedback from those in the marketing field. …

Why We Ended the Year with a Mini Hack Week

  At the beginning of October, Optimal took a week to focus on team bonding, education, and strengthening our strategies. It was a great week and we even flew in our remote team to join the fun! We had all-staff discussions, we played games, and we took the time to really hone in on education. …