What is an average B2B conversion rate?

The average B2B conversion rates depend on your industry and tactics. Some perform very well, but others barely convert at all. See what average conversion rates you can expect from your contact page, webinars, social media, paid search, inbound marketing, and landing pages. Your industry also matters. Discover the average conversion rates for non-profits, retail …

SEO and CRO – So Happy Together

Spouses so often refer to their partners as their “other half.” The same can be said of CRO. Conversion Rate Optimization (CRO) is SEO’s other half. Without it converting traffic into customers, Search Engine Optimization (SEO) is just throwing spaghetti on a wall. SEO has dominated internet marketing conversations for years. Outsmarting Google, optimizing your …

How to Protect Your Website from Negative SEO

How to protect your site from negative SEO

Negative SEO is a marketing bogeyman. It’s the dirty tactic worried and whispered about, but few have seen it. However, with Google’s continuous devaluation of spammy links, negative SEO is definitely a possibility. And that’s scary. Negative SEO is exactly what it sounds like: SEO tactics that negatively affect your site. It means that someone is …

Is Your Website Ready for Google Penguin 3.0?

If not, your site could disappear from search results. It could take weeks or months to recover. In that time, your traffic could plummet, your business could suffer, and your competitors could take your lost position. We’re not exaggerating.  It’s happened at least twice before in April 2012 and May 2013.

How to Use Facebook Graph Search for Content Marketing

Making great content your users will love can be tough. How do you know if they’ll enjoy and share it? You can guess, or you can know with Facebook’s Graph Search. If you have a Facebook account, you can see what your fans like, and what your competitors’ fans like. And it’s free.

Optimal's Crazy Past 9 Months

Whew! A lot has happened in the last 9 months. We rebranded, grew to 14 employees, won an ADDY for web design, and were honored by the Fox Cities Chamber. And it’s all because of our clients and our team. Come see….

How to Find, Use and Create Useful Content

Thanks to the Internet, you can know all about your industry. Unfortunately, most online content is crap. It’s superficial, redundant and leaves you wanting more. How do you make time to sift through the web to find good content, let alone consume and apply it? We found a way.

The Huge Impacts of Google’s Hummingbird Algorithm Change

Search engine optimization (SEO) has changed (again).  In the last few months, Google has released two major search algorithm changes: Hummingbird and Penguin 2.1. (The cute animal names are just names; they don’t mean anything.) Any algorithm change is a big deal because a “search algorithm” is a formula that figures out what websites deserve …