It can be tough deciding what content to make. First, pick a niche and try to be specific.

For example, “marketing” is a massive topic with many different facets. Choosing a specific topic like “content marketing” to narrow your focus and will let your reader know exactly what they can expect to read about.

To help you get ideas, search for blogs in your industry.

Then make a list of topics relevant to what you do and what interests your market. Don’t worry about how they sound; just write down whatever comes to mind. You will sort through them later.

Here are some examples:

  • Content marketing tips
  • Content marketing strategy
  • Finding images for content
  • Promoting your content
  • Useful resources or tools for readers
  • Contests
  • Video posts
  • Podcasts

…and so on.

But how do you know which topic is most effective? Start with a topic your customers have asked the most about, or you have seen mentioned a lot in trade publications or online.

If you want to see exactly what topics are more popular, you will have to invest in software or hire a consultant to research it for you.

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