How to Find Good Stock Pictures

If you can’t take the right picture for a content piece, or you want to communicate something that you can’t easily photograph (ex. frustration), then it’s acceptable to use stock photography as your last option.   Here are some good resources:   Unsplash – unsplash.com/ Unsplash has free, very high quality imagery you can use. …

5 Tips for Promoting Your Content

Do you have a blog for your business? Do you feel it’s getting the traction it deserves? Most businesses understand the importance of having a blog. A well-maintained blog will attract customers, build relationships with customers, and build value on your website. However, publishing a post doesn’t mean users will see it. You need to …

5 Ways to Leverage the Top Social Media Platforms

In the sea of Social Media options, it’s hard to tell which ones are worth investing your precious time in and which ones will struggle to keep up with society’s ever changing appetite for sharing their favorite cat memes (R.I.P. Vine…). Here are 5 social media platforms young and old that marketers should be paying …

Optimal’s Pivot for Success

Optimal's Pivot for Success

Radio Silence To the outside world, things might have seemed a little bit quiet over here at Optimal over the past year. I wanted to do a post about that silence and what is happening below the surface. But wait, doesn’t Optimal preach the the importance of content!? We do, but timing is also important. …

Email Marketing – Keep It Legal

Everybody remembers that old Johnny Cash song Folsom Prison Blues. What very few people know is there was actually an omitted verse: “I sent some spam in Reno, just to win some clicks. I left out an unsubscribe link and bought an email list” Okay I completely made that up, but still email marketing is one …

How to Host a Successful Creative Brainstorm

  Have you led creative brainstorms at work? Was it an unnecessarily long ordeal and yielded poor results? Unfortunately, this can be a common occurrence. Especially if you have a smaller department or team, creative brainstorms can be stressful if only one person is coming up with ideas and the other members just go along. …

SEO and CRO – So Happy Together

Spouses so often refer to their partners as their “other half.” The same can be said of CRO. Conversion Rate Optimization (CRO) is SEO’s other half. Without it converting traffic into customers, Search Engine Optimization (SEO) is just throwing spaghetti on a wall. SEO has dominated internet marketing conversations for years. Outsmarting Google, optimizing your …

Google Voice and Google Hangouts – Up-To-Date Guide

Google Voice Guide Header

Google Voice is an incredibly useful and powerful IP-based phone service provided by Google and currently has well over 3.5 million users. With Google Voice and Hangouts, you can text and call using your computer and it will all sync with your iPhone, iPad, Android phone or tablet! The best news of all…Hangouts and Google Voice native apps, …

Digital Marketing Survey Request

By now, you’ve probably heard of digital marketing. If you’re in the marketing field, you’re probably wondering how digital marketing will impact traditional marketing campaigns in the next year or two. We’ve been wondering the same thing! Our OMS team put together a short survey and would like feedback from those in the marketing field. …

Why We Ended the Year with a Mini Hack Week

  At the beginning of October, Optimal took a week to focus on team bonding, education, and strengthening our strategies. It was a great week and we even flew in our remote team to join the fun! We had all-staff discussions, we played games, and we took the time to really hone in on education. …