We are the extended part of your team you have been looking for.
- Easy to work with
- Responsive
- We go the extra mile
“Optimal is the most responsive agency I have ever worked with. Always willing to jump on a call to answer a question or concern.”
Jane Stevens, Founder Four Elements
Trust.
You want a partner you can trust, but there are some bad apples in our industry. Many agencies are focused on profit over your success, deliverables over results, and time over effectiveness.
You need a partner that is just plain easy to work with and treats your business like it’s theirs. You need someone who moves fast and comes up with new ideas. You need a partner who constantly communicates and educates you along the way.
The key to all great partnerships and collaboration is trust. With a 95% client retention rate and 3-year average client tenure, we have earned the trust of our clients.
Principles.
Tangible Growth
Our mission: Drive $1 billion in growth by setting revenue goals with exceptional companies, championing their missions, and celebrating our mutual achievements.
Win As One
Harnessing cross-functional collaboration, we elevate success, guided by the principle 'good for the hive, good for the bee'.
Simplify To Amplify
Adopting the 80/20 rule in our strategic planning, we pinpoint and prioritize efforts that amplify outcomes, simplifying our path to success.
Be Clear, Be Kind
We believe in the kindness of clarity, courageously embracing hard conversations to advance together with shared understanding.
Teach What You Learn
We transform learning into sharing, turning insights into collective wisdom.
Lead With Intention
Empowering all as leaders, we share intentions, fostering autonomy within alignment.
Behind the scenes.
"The best part of working with Optimal is the communication they provide. Our account manager reaches out often to let us know the status of the work and what they are doing to continuously improve the results. "
Get a proven team in your corner.
Schedule a quick 20 minute call with our CEO and Founder to get some growth ideas (no strings attached) and see if it's a fit.
More
about Optimal.
Who will I be working with?
All accounts work with a dedicated Growth Marketer. They own the relationship, reporting, planning, and some execution. Their unique ability is to see the big picture and make sure everything is connected.
Growth Marketers are supported by our specialist team. They are experts in individuals components that are essential to a successful buyer's journey. Their unique ability is to execute at the highest level in that area and quickly get work done.
At larger retainer levels we will staff dedicated specialists on your team to get more done faster.
Do you do the work in house?
90%+ of all the work is done in house. We have worked hard to vet a trusted extended team of partners. For the most part, these are individuals who have gone all-in on one particular component of the buyer's journey.
How long have you been in business?
Optimal has been helping companies profitably scale since 2011.
Can we talk to one of your existing clients?
Absolutely! First please book a free consultation so we can learn more before connecting you with someone with a similar business as yours.
Our team.
Join a team of high performers with a growth mindset.
Brandon W.
CEO
Brandon W.
CEO
Brandon is our CEO and founder. He is always striving to be "optimal" - not to be right, but to get it right. He loves to work on strategy and systems - to find patterns and meaning in random information.
Outside the office, he loves to read, hike, play board games, and spend time with his wife, Erin, and family of 4 kids.
Maggie G.
Head of Ops
Maggie G.
Head of Ops
Maggie is passionate about helping her team grow professionally and working with clients to help them grow their business. Her attention to detail, determination to set and achieve actionable goals, and genuine enjoyment of building relationships with new people have helped herself, her team, and her clients see success.
If you challenge her to a Harry Potter trivia night, she will win. When she’s not coaching her team on marketing strategy or project management, working to resolve issues, or getting lost in analyzing data, you can find her hiking, reading, taking too many pictures of her adorable dog, or spending time with her family.
Olivia G.
HR & Finance Manager
Olivia G.
HR & Finance Manager
Olivia helps Optimal live out our mission of “Give More Than We Take” in so many ways. She has a hand in nearly all areas of our financial inputs, connecting important budget and spend information with our CFO and our different departments, as well as helping Optimal organize our financial information effectively. She also carries out all of our team culture initiatives and makes sure that our team, no matter where they’re located or which role they’re in, feels valued and appreciated.
When not at Optimal, Olivia loves spending time with her family, being outdoors, and taking part in her many exciting hobbies like beekeeping!
Ryan W.
Onboarding Lead
Ryan W.
Onboarding Lead
Ryan is the Onboarding Lead who works collaboratively with the Optimal team of Growth Marketers to not only provide growth for clients, but for each other as well. When Ryan is not in the office sipping coffee, you can find him at home with his family of four (Daughters: Ezra, Raya & Wife: Alyce). They love enjoying the outdoors and watching the newest Marvel Disney+ series (?Loki!). Ryan is not only a full-time Onboarding Lead, but he is also a full-time nerd. You can find him meddling with everything from board games, ancient history, and miniatures.
James M.
Senior Growth Marketer
James M.
Senior Growth Marketer
James is passionate about using data, experience, and human psychology to build winning growth strategies. He loves working with clients to answer the question, "What should we do next?"
Outside the office, he loves traveling, running, and spending time with family.
Join our team!
Afton A.
Growth Marketer
Afton A.
Growth Marketer
As a growth Marketer, Afton enjoys building collaborative relationships with her clients, understanding the “why” behind consumers’ actions, and striving to build full funnel strategies through paid media, seo, cro, and email strategies. With a knack for project management, you can always find Afton managing her timelines, and you’ll never find her without a to do list.
When not developing and executing client strategies, Afton has quite a few hobbies and enjoys life on the go. You can find her snowboarding, riding her motorcycle with her husband, or exploring new places with her Bernese Mountain Dog, Winston. When not on the move, she enjoys curling up with a good book or working on her fiber arts hobby.
Sami D.
Growth Marketer
Sami D.
Growth Marketer
As a Certified Growth Marketer, Sami's goal is to create realistic and timely strategic marketing plans that yield a positive return on investment for her clients. She specializes in Paid Ads, Web Design, CRO, and building the best possible relationship with her clients.
Outside of the office, Sami enjoys hiking, kayaking, traveling, craft beer, and pizza. If you find her with a combo of those items, just know that she's in her "happy place."
Chiemezie E.
Paid Media Specialist
Chiemezie E.
Paid Media Specialist
Frankie R.
Growth Marketer
Frankie R.
Growth Marketer
I am Francis or Frankie -- either or works. I am based out of Boston, MA and have a degree in Marketing from Bridgewater State University. Professionally, I have a deep interest in paid advertising, Google and Social Ads, and email marketing. I love to develop thorough customer experiences and digital marketing strategies for businesses that help their bottom line. Outside of work I train in Brazilian Jiu Jitsu and Thai Kickboxing. When I am not at the gym, I am walking my dog, spending time with my family and friends.
