Do Facebook Ads Work?

Last week, GM announced they were dropping their paid Facebook ads, saying they were “ineffective.” Within hours, Ford (in a savvy move) tweeted that their rival was using Facebook all wrong.  With two automotive heavyweights clashing on Facebook’s...

Impact of the Penguin Update

The Internet is buzzing about Google’s latest Penguin update – a benign term for an SEO game-changer. It appears that Penguin is targeting sites that are trying to manipulate Google’s algorithms through “over-optimization.” From reading around the web, it appears that...