Happy New Year! (Plus, Our Resolutions)

This year flew past, didn’t it? This time last year, Optimal was one person and several freelancers.  Now we have four full-time staff and several talented freelancers. We’re looking forward to seeing what 2013 has in store! Here are our New Year’s...

Trash Your FAQ Page

FAQ pages don’t make sense on a usability or SEO level.  Let me explain. I used to include an FAQ (Frequently Asked Questions) page on every sitemap.  It was a convenient catch-all for miscellaneous information.  Actually, it was lazy and self-defeating. A few months...