Optimal's Crazy Past 9 Months

Whew! A lot has happened in the last 9 months. We rebranded, grew to 14 employees, won an ADDY for web design, and were honored by the Fox Cities Chamber. And it’s all because of our clients and our team. Come see…. Where we came from Nine months ago we were a...

How to Find, Use and Create Useful Content

Knowledge is an advantage. And the Internet makes it possible to know all about your industry so there’s no excuse to say, “I don’t know.” Unfortunately, most online content is crap. It’s superficial, redundant and leaves you wanting more. How do you make time to sift...