When someone hits your website, you only have a few seconds to capture their interest. If you don’t have an attractive site design, they’ll click away and probably never return.
“Audiences everywhere are tough. They don’t have time to be bored or brow-beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in and be what people are interested in.” (Craig Davis, Chief Creative Officer, Worldwide, J. Walter Thompson)
The progression of our technologically-savvy, fast-paced culture is making the need for user-friendly, efficient, and attractive graphic design something your business can’t survive without.
Here are 5 ways you can use graphic design to catapult your brand.
Like your body’s skin, color is the first “defense” of your brand and marketing. It’s what draws a viewer in to an advertisement, a website, a book, etc. and helps drive home your first impression.
Color psychology influences viewers to trust a brand, buy a product, and be cautious, calm, energized, and even nostalgic.
For example, the color blue instills the idea of trust and commitment; it conjures rest and relaxation and causes the body to produce calming chemicals. If your business wants a logo that displays dependability, such as an insurance company, or if your business is stable and trustworthy, then blue should be the dominant color used to express these ideals.
Likewise, the color yellow invokes optimism and energy. It is the color of enlightenment and happiness. Variations of yellow are used in vintage or nostalgic logos or graphics because it activates the memory.
But with each colors’ positive attributes, there are negative connotations. Overused, blue can appear cold and distant, and some yellows make a viewer more cautious and can even signify sickness.
Every color has a meaning and a behavior attached with it. Choosing the correct color combinations in graphic design can convert a browser to buy in to your brand or product. But choosing the wrong colors can sabotage your brand.
2. Visually Stimulating
While it takes 90 seconds for a viewer to make a decision about your brand or product, it takes a mere 3 seconds for them to be interested. That’s right: 3 seconds (especially in website design).
That means your logo, the colors on your site, and possibly just one image will be the deciding factors to convert that browser into a buyer. Visuals are essential to draw people into your website, brochure, or advertisement.
Visuals mean both photography and graphics. In this fast-paced world, people are looking for something quick to grab onto that is both engaging and telling. That’s why design and images are increasingly vital to your branding success.
High-quality photos and graphics are a great way to instantly describe what you do, where you’re located, or what you’re selling.
When all parts of your brand work together, graphic unity is achieved. This kind of consistency will make you stick in people’s minds.
Award-winning graphic designer, Eileen Parzek, puts it this way, “Studies indicate that a prospect must hear of or see your business numerous times before it will spring to mind unbidden. Having a consistent and memorable message and image can help accelerate recognition and therefore speed up the branding process.”
It may seem like an unimportant detail, but consistency allows for effortless flow in all parts of your brand – like your logo, website, brochures, advertisements, etc.
Today’s consumer is looking for a relational connection, so it’s essential to have a design that is relevant – especially to your target market.
An instant way to be relevant is to be part of social media (i.e. Facebook, Twitter, etc.).
Research shows that 51% of Facebook fans are more likely to buy the brands they “like.” In case you think all Facebook users are below the age of 30, think again; over 40% of Facebook users are over 35 years old.
It’s simple and easy to sign up for social media; doing so will add credibility and an additional form of communication to your base. Use these networks to share images and graphics – the #1 content people like to see on their social media.
Another way to add relevance is by making your website responsive so it automatically resizes to fit smart phones, tablets and computers. This allows your site to be accessible anywhere, anytime, which is key since over 78% of Internet users use their mobile phones.
A good graphic designer constantly researches the market to complement their technical skills.
A designer with training and experience knows what works or doesn’t work for a specific client and knows what rules to follow or break to successfully and efficiently communicate.
“A graphic designer works as a facilitator, creating designs that help the user accomplish a task. This could be anything from finding information to recognizing a brand. This is why web pages, logos, and print ads with poor graphic design aren’t as effective as well designed ones – they don’t help the viewer get things done.” (Ben Stone, Stone Graphic Design)
Today’s market is so saturated with countless ads and websites that you need to use the skills and abilities of a graphic designer to draw attention to your brand and convert your target audience.
To see how we’re helping businesses succeed with great graphic design, check out our portfolio page.
If you don’t have a graphic designer, call us at (920) 560-2471.