by Claire Westlie | Dec 11, 2015 | Blogs, Content, Doing business online, Guides
Optimal uses Google Documents (Google Docs) to create all of its content. Infographics, blog posts, eBooks, and videos all start with a Google Doc! Google Docs is a simple Google app that encourages collaboration. Unlike Microsoft Word and other word processors,...
by Claire Westlie | Nov 13, 2015 | Blogs, Content, Design, Guides
Using high quality graphics with your content strategy is so important! It helps bring value to your content, it could boost SEO(if done right), and you can use the graphic for social media posts. I admit, I am not a designer. We have amazing designers on our staff...
by Claire Westlie | Oct 15, 2015 | Blogging 101, Blogs
Are you new to blogging and creating content? If you’ve never blogged before, it can seem very daunting. Don’t worry! Our content team worked together to create these writing guidelines. We have 5 tips we want to share with you. Have questions? Don’t hesitate to reach...
by Claire Westlie | Oct 7, 2015 | Blogs, Guides
If you can’t take the right picture for a content piece, or you want to communicate something that you can’t easily photograph (ex. frustration), then it’s acceptable to use stock photography as your last option. Here are some good resources: Unsplash –...
by Claire Westlie | Sep 17, 2015 | Blogs, Content
Do you have a blog for your business? Do you feel it’s getting the traction it deserves? Most businesses understand the importance of having a blog. A well-maintained blog will attract customers, build relationships with customers, and build value on your website....
by Erik Kielisch | Nov 9, 2012 | Blogs, Business Tips, Guides, Search Engine Optimization
If you have a blog, you should add the Google parameter “rel=author” to your site. That way, when someone searches for a topic you blogged about, your blog article will look like this: Instead of this: Seeing a face and a name attached to an article makes it more...
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