by Erik Kielisch | Aug 8, 2016 | Business Tips, Conversion Rate Optimization, Internet Marketing, Search Engine Optimization, Social Media
The average B2B conversion rates depend on your industry and tactics. Some perform very well, but others barely convert at all. See what average conversion rates you can expect from your contact page, webinars, social media, paid search, inbound marketing, and landing...
by Jordan Kapellusch | Feb 11, 2016 | Business Tips, Internet Marketing
Targeting customers online can seem daunting! With so many ads and content floating around on the web, how can you be sure your ads and content gets in front of your customer? One of the more difficult aspects about it, however, is the lack of insight into your...
by Jordan Kapellusch | Jul 9, 2015 | Business Tips, Internet Marketing
Everybody remembers that old Johnny Cash song Folsom Prison Blues. What very few people know is there was actually an omitted verse: “I sent some spam in Reno, just to win some clicks. I left out an unsubscribe link and bought an email list” Okay I...
by Claire Westlie | Jun 30, 2015 | Business Tips, Guides
Have you led creative brainstorms at work? Was it an unnecessarily long ordeal and yielded poor results? Unfortunately, this can be a common occurrence. Especially if you have a smaller department or team, creative brainstorms can be stressful if only one...
by Claire Westlie | Dec 31, 2014 | Business Tips, Miscellaneous
At the beginning of October, Optimal took a week to focus on team bonding, education, and strengthening our strategies. It was a great week and we even flew in our remote team to join the fun! We had all-staff discussions, we played games, and we took the time...
by James Oliver | Jul 29, 2014 | Business Tips, Doing business online, Featured
People are amazed I was able to get my “little tech startup,” WeMontage (made in the Fox Valley of Wisconsin), featured on the TODAY Show, and most recently on NPR. They ask, “How did you do that?” Conventional wisdom says a blog post needs to...
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