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Broken Link Building and Why It's Worth It

Broken Link Building and Why It's Worth It

by Optimal Digital Marketing Inc. | Aug 5, 2014 | Search Engine Optimization

Link building can be a very challenging task…especially when you want to build STRONG LINKS. Broken link building can be one of the most beneficial and successful methods if done right. Doing so can often fix something on a website that has existed for many years and...
How to Protect Your Website from Negative SEO

How to Protect Your Website from Negative SEO

by Optimal Digital Marketing Inc. | Jun 24, 2014 | Featured, Search Engine Optimization

Negative SEO is a marketing bogeyman. It’s the dirty tactic worried and whispered about, but few have seen it. However, with Google’s continuous devaluation of spammy links, negative SEO is definitely a possibility. And that’s scary. Negative SEO is exactly what it...
Is Your Website Ready for Google Penguin 3.0?

Is Your Website Ready for Google Penguin 3.0?

by Optimal Digital Marketing Inc. | May 20, 2014 | Featured, Internet Marketing, Search Engine Optimization

If not, your site could disappear from search results. It could take weeks or months to recover. In that time, your traffic could plummet, your business could suffer, and your competitors could take your lost position. We’re not exaggerating.  It’s happened at least...

4 Things to Ask Your SEO Company

by Optimal Digital Marketing Inc. | Apr 25, 2014 | Business Tips, Search Engine Optimization

  1. “Show me a link you built” For most web companies, Search Engine Optimization (SEO) is one of those feature checkboxes. The problem is that this term is confusing and most often misunderstood (by both users and web designers). There are two...

15 Key Takeaways from Marquette's Digital Advertising Summit

by Optimal Digital Marketing Inc. | Mar 21, 2014 | Business Tips, Conversion Rate Optimization, Internet Marketing, Search Engine Optimization

Optimal’s Brandon, Erik and Casey attended the Digital Advertising Insight Summit at Marquette University on Wednesday, and they left with some great takeaways. Check them out! (And make sure to read all the way down…a surprise is waiting at the end.)...

Penguin 2.1 Punishes Spam and How That Affects Your Website

by Optimal Digital Marketing Inc. | Dec 20, 2013 | Search Engine Optimization

Penguin 2.1 is Google’s fourth Penguin algorithm update designed to devalue spammy links.  When it hit in October, innumerable sites worldwide suddenly went from Google’s first page to oblivion. Read on to learn how your site is affected. Spam was normal SEO For...
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