by Optimal Digital Marketing Inc. | Aug 5, 2014 | Search Engine Optimization
Link building can be a very challenging task…especially when you want to build STRONG LINKS. Broken link building can be one of the most beneficial and successful methods if done right. Doing so can often fix something on a website that has existed for many years and...
by Optimal Digital Marketing Inc. | Jun 24, 2014 | Featured, Search Engine Optimization
Negative SEO is a marketing bogeyman. It’s the dirty tactic worried and whispered about, but few have seen it. However, with Google’s continuous devaluation of spammy links, negative SEO is definitely a possibility. And that’s scary. Negative SEO is exactly what it...
by Optimal Digital Marketing Inc. | May 20, 2014 | Featured, Internet Marketing, Search Engine Optimization
If not, your site could disappear from search results. It could take weeks or months to recover. In that time, your traffic could plummet, your business could suffer, and your competitors could take your lost position. We’re not exaggerating. It’s happened at least...
by Optimal Digital Marketing Inc. | Apr 25, 2014 | Business Tips, Search Engine Optimization
1. “Show me a link you built” For most web companies, Search Engine Optimization (SEO) is one of those feature checkboxes. The problem is that this term is confusing and most often misunderstood (by both users and web designers). There are two...
by Optimal Digital Marketing Inc. | Mar 21, 2014 | Business Tips, Conversion Rate Optimization, Internet Marketing, Search Engine Optimization
Optimal’s Brandon, Erik and Casey attended the Digital Advertising Insight Summit at Marquette University on Wednesday, and they left with some great takeaways. Check them out! (And make sure to read all the way down…a surprise is waiting at the end.)...
by Optimal Digital Marketing Inc. | Dec 20, 2013 | Search Engine Optimization
Penguin 2.1 is Google’s fourth Penguin algorithm update designed to devalue spammy links. When it hit in October, innumerable sites worldwide suddenly went from Google’s first page to oblivion. Read on to learn how your site is affected. Spam was normal SEO For...
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