Adding a heatmap to your website is like peering over your site visitors’ shoulders.

We use it on clients’ sites, as well as our own, to track user behavior so we know how people really interact with a website.

It’s vital for knowing how to boost conversions. It shows us valuable and actionable information, including:

  • Where on a page they click
  • How far down a page people scroll
  • What people click on from different referring domains, keywords, etc.

While your competitors are probably just guessing what people do on their site, you can actually know.

See Where People Click

Yes, Google Analytics tells you what links people click (like this article on goals), but it doesn’t tell you what non-linked elements people click on (like this blog’s pictures).

Now, we love Google Analytics.  It’s very useful.  Brandon and I love poring over its reports, but it can only do so much.  Heatmaps give us, and our clients, that extra competitive edge.

The brighter the spot, the more people click there.  Here’s where people click on our navigation:

Heatmap Example of Optimal Web Consultants' Home Page

See How Far People Scroll

Seeing how far people scroll tells you where your visitors lose interest.  The brighter the color, the more people are seeing that part of the site.

If people are leaving your page before scrolling down to your best products and services, you’re losing potential customers.

Knowing that, you can position your best content higher up the page for maximum impact.

Looking at the heatmap below, we can see we should reduce the size of the video so we can move up important USPs.

Scrollmap Example of Optimal Web Consultants' Home Page

See Where Your Clicks Are Coming From

If I want to see what our US visitors click on, I can choose to see only their clicks, telling me what’s important to that audience.

I can also see clicks by keyword so I can see what’s important to that site visitor.

Here’s an example:

Click Tracking Example of Optimal Web Consultants' Home Page

See It For Yourself!

If you don’t use heatmaps on your site, ask us to help you.  You’ll be amazed by what you see.