Optimal uses Google Documents (Google Docs) to create all of its content. Infographics, blog posts, eBooks, and videos all start with a Google Doc! Google Docs is a simple Google app that encourages collaboration. Unlike Microsoft Word and other word processors, multiple people can be in the Google Doc at the same time. You also don’t need to worry about saving your stuff because Google Docs auto saves every few minutes.

Another perk that we’ve certainly taken advantage of is using the very simple commenting and suggesting features. Using Google Docs has increased our efficiency because no one has to email each other documents or worry about who saved the last version.

All you need is a Google Account to get started.


  1. Open Google Drive




  1. Go to NEW and click on “Google Docs”


  1.  Here’s What You’ll See!
  • Rename the document by clicking on “Untitled document” in the upper left corner.
  • Share your document by clicking “Share” in the upper right corner.
  • When you’re ready, just start typing!




  1. How to Comment
  • Simply click the small comment icon in the menu!
  • Type your comment and click “comment”
  • The author of the doc can reply or resolve your comment.



How We Use Google Docs

We really like Google Docs for creating all of our content. For example, when one of our content writers is assigned a project such as a blog post for a client, we always label our Google Docs with a proper title (“Project | Client Name”) so it’s easy to find in Drive.

After writing our content, the writer shares the Google Doc with the appropriate team members and/or clients so it’s easy to find in their Optimal Google Drive.

From there, the content is shared with our designer who can ask questions of the author or the team to get feedback on design ideas. It ensures the design perfectly matches the content.

If we ever need to go back and find that particular Google Doc, searching in Google Drive is easy and efficient.

We highly recommend using Google Docs for creating your content! It’s simple, effective, and easy to use.

Download our eBook to learn more about content marketing!