If you have a blog, you should add the Google parameter “rel=author” to your site.
That way, when someone searches for a topic you blogged about, your blog article will look like this:
Instead of this:
Seeing a face and a name attached to an article makes it more relational and credible, increasing the likelihood someone will click on your link instead of a faceless one. It’s vital to successful internet marketing.
Another bonus is the “More by Erik Kielisch” link in the search result. Clicking that will bring you to other articles I have written, and it can be the same for you.
Fortunately, if you have WordPress, it’s easy to personalize your site using rel=author.
Sign up for a Google+ Account. Here’s a tutorial.
Personalize your Google+ account with your name, business email address, professional picture and more.
Especially make sure to click the “Contributor to” link and do the following:
- Enter the name of your website in the first field.
- Enter the URL of your website in the second field (not your blog URL!).
- Make sure “Public” is selected.
- Click save.
Log in to your WordPress website, click “Plugins” from the side menu and click “Add New” from the dropdown.
Install WordPress SEO by Yoast and activate it.
Click “Users” in the side menu (it’s directly beneath “Plugins”), and click “Add New.” If you’re setting up rel=author for an existing user, skip to step #5.
In the Add New User page, add a username (first name), their business email, first name, last name and enter a password they will use. Click the box to send the password to the user, assign them a role and click “Add New User.”
If the user is only an occasional user, assign them a “Contributor” role. If they’re an administrator, assign them that role. Their profile will be linked to their rel=author ID.
Set up each profile for Rel=Author by clicking on that user in the “All Users” part of the “Users” menu and fill out their profile.
Make sure to publicly display their full name by selecting that option from this drop down menu:
Enter their Google+ URL and Twitter handle (if available) here:
You can get their Google+ URL by going to their Google+ page, copying the URL from the search field and copying it into this field. Same goes for their Twitter handle.
Now enter some biographical info about you or the user here:
Below that, add a title and Meta description for the Author page, making sure to keep it brief as you see here:
Then click the “Update Profile” button at the bottom of the page.
Make sure it’s working by copying the URL of a blog posted by an added user into Google’s rich snippet tool and clicking “Preview.”
You should see something like this:
And you’re done! Now just follow the same process for everyone who contributes to your website.
If you’re like many people who added blogs under a generic admin username, you should change the authorship of all those blogs to a real person.
To easily do so, click “Screen Options” in the upper-right corner of any edit post screen in your WordPress dashboard.
Then make sure “Author” is checked.
Then click to edit every post, scroll down the screen until you see the Author module, select the right author from the dropdown menu and click “Update.”
By taking advantage of this helpful tool, you can put your face and name on your search results.
If you need any help setting it up, let us know.