Brandon W.

Brandon leads Optimal as its CEO, drawing inspiration from Phil Jackson’s ‘Zen Master’ approach to meld mindfulness with impactful leadership. With a ‘moon landing’ goal of catalyzing over a billion dollars in client revenue growth—currently at $124 million—he drives a holistic vision where success is not merely measured by achievements but by the deeper values of the hidden scorecard of life: character, ethics, and relationships. His early fascination with the internet has propelled his continuous quest to find the most optimal strategies for both doing the work and generating growth. Away from work, Brandon treasures hiking, reading, board games, and time with his wife, Erin, and their four kids.