A lot has changed since 2008 when Optimal was started. Today I am excited to announce perhaps our most dramatic change yet – a radical new look and simplified name:

Logo of Optimal Digital Marketing of Appleton, WI

Optimal Web Consultants is now Optimal
The name change reflects an evolution we have been experiencing the last few years. At our core we still design and build websites, but we have recently created a thorough marketing package that helps those sites get traffic and make money. It was a natural shift, enabled by our tremendous growth from a few team members last year to over a dozen members today.

Bigger, Stronger, Focused
We did not dilute our focus by trying to be experts at everything. Rather, we’re just as focused as ever on increasing our clients’ ROI. Our team is stronger than ever, with talented analysts, writers, designers and developers in-house who are experts in their fields. We have become a new type of company: a hybrid of the best of traditional marketing and of a web shop.

Taking the Long View
The minimalist and modern logo inputs our core values: sharp, simple and memorable. It is far more flexible than our previous brand and has a timeless feel that can last for decades. Yet, is so much more than a new logo and simplified name. We took a comprehensive look at every facet of our company to overhaul and realign it to where we are now.

It’s About Who We Really Are
Branding ourselves as a digital marketing company will now give us the correct lens to explain our company to others. We’re about more than just creating websites and SEO; we’re about comprehensive and strategic marketing, and we are hard at work to reconcile that philosophy to every part of our business.

Take a Look!
I encourage you to tour our new site. Every image and icon is new and summarizes our modern brand. Thank you to all of our clients who we love serving, and thank you to our partners and friends for your encouragement. We are excited for what 2014 has to hold. We feel like we are just getting started.

Humble beginnings, the iteration of the brand:
Optimal logo evolution over time