I love data. I like to analyze things from all angles before deciding if it is the best course of action. Data gives you confidence in your decision.

There is a lot of talk about how digital is taking over the marketing world. But is there data to back all this up? You bet; an unbelievable and overwhelming amount of empirical evidence shows that:

  1. Buying habits have changed
  2. The rise of digital has increased competition for attention
  3. There’s a great opportunity for early adopters to increase sales

We distilled the highlights of our extensive data research into the infographic below.




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