“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
– John Wanamaker

Not anymore. At Optimal, we offer radically transparent reporting and growth marketing that actually works. Take our free assessment, where one of our growth marketers will audit each stage of your digital marketing funnel.

Our Mission Is To
Give more than we take

Generating a greater return and yield than when we started is what wakes us up in the morning. This mindset drives all decision making and allows us to focus on what generates the most growth for your business.  Strategies and tactics change, but a growth mindset is forever.

01. Foundation

All new clients start with this 30-day project of discovery, research, strategy, and tactics. During this time we launch our first experiment, which is focused on the best digital channel fit. This will drive real leads and gather data to validate our strategy and tactics for future growth.

02. Core Funnel

By understanding your customer segments and where they are in the buyer’s journey, we are able to identify the best channel to focus on. During the first 1-2 quarters, establishing this focus allows us to create a core conversion funnel that will generate a positive ROI large enough to fund all future growth.

03. Walk, Jog, Run

We operate using an ongoing retainer model, through which we present a growth plan for you to hit your goals at the velocity you choose: Walk, Jog, or Run. Higher velocity levels allow us go deeper into optimizing existing channels and expand into new ones.


Growth Marketer + Growth Mindset

Every one of our clients gets their very own dedicated growth marketer, a unique combination of marketer, technical developer, sales operator, and customer service manager. This cross-functional skill set allows us to spot opportunities, all while maintaining the capabilities needed to execute quickly and generate growth.


161 South RiverHeath Way

Suite 2100, Appleton, WI 54915