“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
– John Wanamaker

Not anymore. At Optimal, we offer radically transparent reporting and growth marketing that actually works. Take our free assessment, where one of our growth marketers will audit each stage of your digital marketing funnel.

Our Mission Is To
Give more than we take

Generating a greater return and yield than when we started is what wakes us up in the morning. This mindset drives all decision making and allows us to focus on what generates the most growth for your business.  Strategies and tactics change, but a growth mindset is forever.

01. Foundation

All new clients start with this 30-day project of discovery, research, strategy, and tactics. During this time we launch our first experiment, which is focused on the best digital channel fit. This will drive real leads and gather data to validate our strategy and tactics for future growth.

02. Core Funnel

By understanding your customer segments and where they are in the buyer’s journey, we are able to identify the best channel to focus on. During the first 1-2 quarters, establishing this focus allows us to create a core conversion funnel that will generate a positive ROI large enough to fund all future growth.

03. Walk, Jog, Run

We operate using an ongoing retainer model, through which we present a growth plan for you to hit your goals at the velocity you choose: Walk, Jog, or Run. Higher velocity levels allow us go deeper into optimizing existing channels and expand into new ones.


Full Stack Marketer + Growth Mindset

Every one of our clients gets their very own dedicated growth marketer, a unique combination of marketer, technical developer, sales operator, and customer service manager. This cross-functional skill set allows us to spot opportunities, all while maintaining the capabilities needed to execute quickly and generate growth.

Marketing Automation & Remarketing

Why should they choose you?  Once a user is in the funnel marketing automation will nurture them into closed business.

Conversion rate optimization & Landing pages

Why should they care?  By creating pages leveraging your unfair advantage and value proposition we will convert at 2-4x the industry standard.

Adwords, Facebook, SEO

How will people find you?  Expanding your reach and getting in front of more people is the first step to getting users into your conversion funnel.

Full Funnel reporting

How do you know if this is working?  Simple, fully transparent visual conversion funnel allowing you to allocate resources where your seeing growth.

Sales Automation

How are you leveraging automation?  Automate and generate more qualified leads.

Free Assessment

What is your grade?

The first step toward building your conversion funnel is to see where you are at in relation to your competitors, locating the biggest gaps — and opportunities for growth.

Get a free assessment where one of our growth marketers will audit each part of your digital marketing funnel. You will walk away with additional knowledge and a deeper understanding of growth opportunities for your business. Let’s get started.


161 South RiverHeath Way
Suite 2100, Appleton, WI 54915