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Let's chat.

Fill out this short form to book a quick intro conversation with one of our business strategists.  Looking for something else?

Let's chat.

Fill out this short form to book a quick intro conversation with one of our business strategiest.

Want to join our team?
See open positions
Billing question?
Connect With Olivia
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General inquiries

Optimal Blog

Unlocking Success: The Power of ‘Who Not How’

Five years ago, I sat among a group of eager entrepreneurs and business leaders in Toronto, all of us drawn together by the promise of learning something transformative from Dan Sullivan, founder of Strategic Coach. During this session, Dan shared a new idea he was exploring—’Who Not How.’ This concept, still in its infancy, was about to become a cornerstone of his coaching program and later, a New York Times bestselling book.