by Erik Kielisch | Aug 8, 2016 | Business Tips, Conversion Rate Optimization, Internet Marketing, Search Engine Optimization, Social Media
The average B2B conversion rates depend on your industry and tactics. Some perform very well, but others barely convert at all. See what average conversion rates you can expect from your contact page, webinars, social media, paid search, inbound marketing, and landing...
by Claire Westlie | Apr 11, 2016 | Content, Internet Marketing
Do you have a favorite recipe? Something that’s easy and yummy? Have you ever lost or misplaced that recipe. Let’s pretend that you find it after several months of it being stuffed in a cookbook and go “Oh yea! I love this recipe!” Then you make that recipe again!...
by Jordan Kapellusch | Mar 22, 2016 | Search Engine Optimization
“Has there ever been a boy born who can swim faster than a shark?” “Tom Cruise monotooth” “Cauliflower ghost broccoli?” You wouldn’t expect these to be common searches on Google…and they really aren’t. With 100 billion queries every day, however, they make...
by Jordan Kapellusch | Mar 7, 2016 | Content, Internet Marketing, Uncategorized
Since the dawn of time people have been trying to answer the big questions: “Who am I and why am I here?” “What does it mean for me to exist?” “How can I prove the value of marketing by showing that a captured lead led to a sale?” Okay, so that last one may not have...
by Jordan Kapellusch | Feb 11, 2016 | Business Tips, Internet Marketing
Targeting customers online can seem daunting! With so many ads and content floating around on the web, how can you be sure your ads and content gets in front of your customer? One of the more difficult aspects about it, however, is the lack of insight into your...
by Brandon Wentland | Jan 18, 2016 | Featured, Uncategorized
I love data. I like to analyze things from all angles before deciding if it is the best course of action. Data gives you confidence in your decision. There is a lot of talk about how digital is taking over the marketing world. But is there data to back all this up?...
by Claire Westlie | Dec 11, 2015 | Blogs, Content, Doing business online, Guides
Optimal uses Google Documents (Google Docs) to create all of its content. Infographics, blog posts, eBooks, and videos all start with a Google Doc! Google Docs is a simple Google app that encourages collaboration. Unlike Microsoft Word and other word processors,...
by Claire Westlie | Nov 23, 2015 | Blogging 101, Content, Conversion Rate Optimization, Guides
It can be tough deciding what content to make. First, pick a niche and try to be specific. For example, “marketing” is a massive topic with many different facets. Choosing a specific topic like “content marketing” to narrow your focus and will let your reader know...
by Claire Westlie | Nov 13, 2015 | Blogs, Content, Design, Guides
Using high quality graphics with your content strategy is so important! It helps bring value to your content, it could boost SEO(if done right), and you can use the graphic for social media posts. I admit, I am not a designer. We have amazing designers on our staff...
by Claire Westlie | Oct 15, 2015 | Blogging 101, Blogs
Are you new to blogging and creating content? If you’ve never blogged before, it can seem very daunting. Don’t worry! Our content team worked together to create these writing guidelines. We have 5 tips we want to share with you. Have questions? Don’t hesitate to reach...
Recent Comments