We are the extended part of your team you have been looking for.
- Easy to work with
- Responsive
- We go the extra mile
“Optimal is the most responsive agency I have ever worked with. Always willing to jump on a call to answer a question or concern.”
Jane Stevens, Founder Four Elements
Trust.
You want a partner you can trust, but there are some bad apples in our industry. Many agencies are focused on profit over your success, deliverables over results, and time over effectiveness.
You need a partner that is just plain easy to work with and treats your business like it’s theirs. You need someone who moves fast and comes up with new ideas. You need a partner who constantly communicates and educates you along the way.
The key to all great partnerships and collaboration is trust. With a 95% client retention rate and 3-year average client tenure, we have earned the trust of our clients.
Principles.
Tangible Growth
Our mission: Drive $1 billion in growth by setting revenue goals with exceptional companies, championing their missions, and celebrating our mutual achievements.
Win As One
Harnessing cross-functional collaboration, we elevate success, guided by the principle 'good for the hive, good for the bee'.
Simplify To Amplify
Adopting the 80/20 rule in our strategic planning, we pinpoint and prioritize efforts that amplify outcomes, simplifying our path to success.
Be Clear, Be Kind
We believe in the kindness of clarity, courageously embracing hard conversations to advance together with shared understanding.
Teach What You Learn
We transform learning into sharing, turning insights into collective wisdom.
Lead With Intention
Empowering all as leaders, we share intentions, fostering autonomy within alignment.
Behind the scenes.
"The best part of working with Optimal is the communication they provide. Our account manager reaches out often to let us know the status of the work and what they are doing to continuously improve the results. "
Get a proven team in your corner.
Schedule a quick 20 minute call with our CEO and Founder to get some growth ideas (no strings attached) and see if it's a fit.
More
about Optimal.
Who will I be working with?
All accounts work with a dedicated Growth Marketer. They own the relationship, reporting, planning, and some execution. Their unique ability is to see the big picture and make sure everything is connected.
Growth Marketers are supported by our specialist team. They are experts in individuals components that are essential to a successful buyer's journey. Their unique ability is to execute at the highest level in that area and quickly get work done.
At larger retainer levels we will staff dedicated specialists on your team to get more done faster.
Do you do the work in house?
90%+ of all the work is done in house. We have worked hard to vet a trusted extended team of partners. For the most part, these are individuals who have gone all-in on one particular component of the buyer's journey.
How long have you been in business?
Optimal has been helping companies profitably scale since 2011.
Can we talk to one of your existing clients?
Absolutely! First please book a free consultation so we can learn more before connecting you with someone with a similar business as yours.
Our team.
Join a team of high performers with a growth mindset.
Brandon W.
CEO
Brandon W.
CEO
Brandon leads Optimal as its CEO, drawing inspiration from Phil Jackson’s 'Zen Master' approach to meld mindfulness with impactful leadership. With a 'moon landing' goal of catalyzing over a billion dollars in client revenue growth—currently at $124 million—he drives a holistic vision where success is not merely measured by achievements but by the deeper values of the hidden scorecard of life: character, ethics, and relationships. His early fascination with the internet has propelled his continuous quest to find the most optimal strategies for both doing the work and generating growth. Away from work, Brandon treasures hiking, reading, board games, and time with his wife, Erin, and their four kids.
Maggie G.
Head of Ops
Maggie G.
Head of Ops
Maggie is passionate about helping her team grow professionally and working with clients to help them grow their business. Her attention to detail, determination to set and achieve actionable goals, and genuine enjoyment of building relationships with new people have helped herself, her team, and her clients see success.
If you challenge her to a Harry Potter trivia night, she will win. When she’s not coaching her team on marketing strategy or project management, working to resolve issues, or getting lost in analyzing data, you can find her hiking, reading, taking too many pictures of her adorable dog, or spending time with her family.
Olivia G.
HR & Finance Manager
Olivia G.
HR & Finance Manager
Olivia helps Optimal live out our mission of “Give More Than We Take” in so many ways. She has a hand in nearly all areas of our financial inputs, connecting important budget and spend information with our CFO and our different departments, as well as helping Optimal organize our financial information effectively. She also carries out all of our team culture initiatives and makes sure that our team, no matter where they’re located or which role they’re in, feels valued and appreciated.
When not at Optimal, Olivia loves spending time with her family, being outdoors, and taking part in her many exciting hobbies like beekeeping!
Ryan W.
Onboarding Lead
Ryan W.
Onboarding Lead
Ryan is the Onboarding Lead who works collaboratively with the Optimal team of Growth Marketers to not only provide growth for clients, but for each other as well. When Ryan is not sipping a pour over, you can find him at home with his family of four (Daughters: Ezra, Raya & Wife: Alyce). They love enjoying the outdoors, board games, and their newest favorite TV shows. Ryan is not only a full-time Onboarding Lead, but he is also a full-time nerd. You can find him meddling/producing content on everything from board games, ancient history, and TCGs.
TJ T.
Executive Assistant
TJ T.
Executive Assistant
TJ keeps things organized and on track, turning messy inboxes, scattered notes, and busy schedules into something manageable. She values practical, straightforward solutions and quietly sets up systems that make work feel smoother for everyone. She notices the small details others might miss, helping ensure nothing important is left behind.
Outside of work, TJ is an animal lover. She adores dogs and feeds the stray cats and dogs in her area every day — a small, grounding routine that reflects her steady, thoughtful nature.
Join our team!
Alejandro P.
Senior Growth Marketer
Alejandro P.
Senior Growth Marketer
Alejandro blends strategy, creativity, and data-driven insight to help brands grow with purpose. With over 15 years of experience across the U.S., Latin America, and Europe, he has led initiatives spanning paid media, analytics, and operational and financial marketing—developing strategies that deliver lasting business impact.
Outside of work, Alejandro lives in Cary, North Carolina, with his wife, Trudy, and their two children, Anika and Gabriel. As a family, they enjoy spending time outdoors, traveling to Disney or visiting their home country of Guatemala, and cheering on Wake Forest University—often with a plate of Honey Hot Rubbed Wingstop wings and blue cheese nearby.
Breanna G.
Senior Growth Marketer
Breanna G.
Senior Growth Marketer
As a Senior Growth Marketer, Breanna brings 15+ years of experience building conversion-focused marketing strategies for mission-driven businesses. She's driven by data, energized by testing new angles, and genuinely excited when a campaign beats the control. Whether she's optimizing a welcome sequence, mapping out a full-funnel strategy, or digging into performance metrics, Breanna's approach is always the same: clear, strategic, and focused on results that matter.
When she's not building campaigns or analyzing conversion rates, you can find Brea with her nose in a book, tending to her chickens, baking, knitting, or cheering on her two sons at their track meets, football games, and wrestling matches.
Oscar G.
Senior Growth Marketer
Oscar G.
Senior Growth Marketer
As a Senior Growth Marketer, Oscar is passionate about helping businesses grow through data-driven strategy, creative testing, and a clear focus on profitability. He thrives at the intersection of performance and empathy building systems that not only scale revenue but also strengthen the connection between brands and their customers. With a background in full-funnel strategy, paid media, and conversion optimization, he’s driven by the measurable impact marketing can make for both business owners and their audiences.
After years spent traveling around North America, Oscar brings that same spirit of exploration to his work. He loves cooking over an open fire, discovering local spots off the beaten path, and crafting an exceptional mojito wherever he lands.
Afton A.
Growth Marketer
Afton A.
Growth Marketer
As a growth Marketer, Afton enjoys building collaborative relationships with her clients, understanding the “why” behind consumers’ actions, and striving to build full funnel strategies through paid media, seo, cro, and email strategies. With a knack for project management, you can always find Afton managing her timelines, and you’ll never find her without a to do list.
When not developing and executing client strategies, Afton has quite a few hobbies and enjoys life on the go. You can find her snowboarding, riding her motorcycle with her husband, or exploring new places with her Bernese Mountain Dog, Winston. When not on the move, she enjoys curling up with a good book or working on her fiber arts hobby.
Sami D.
Growth Marketer
Sami D.
Growth Marketer
As a Certified Growth Marketer, Sami's goal is to create realistic and timely strategic marketing plans that yield a positive return on investment for her clients. She specializes in Paid Ads, Web Design, CRO, and building the best possible relationship with her clients.
Outside of the office, Sami enjoys hiking, kayaking, traveling, craft beer, and pizza. If you find her with a combo of those items, just know that she's in her "happy place."
Chiemezie E.
Senior Paid Media Specialist
Chiemezie E.
Senior Paid Media Specialist
Piotr K.
Growth Strategist
Piotr K.
Growth Strategist
Piotr is an experienced growth leader specializing in scaling eCommerce and SaaS brands and increasing revenue through user acquisition, customer research, and experimentation. His superpower is auditing businesses struggling with growth and unlocking their key growth levers. In his spare time, Piotr flies around the world in pursuit of his life goal: to try every cuisine there is.
Rachelle W.
Web Developer
Rachelle W.
Web Developer
Rachelle blends creativity and technical expertise as a Web Developer with a foundation in graphic design and nearly three decades of development experience. She has worked across WordPress, Drupal, Shopify, and a range of other platforms, specializing in custom integrations, e-commerce, performance optimization, accessibility, and future-ready builds that stand the test of time. With a holistic approach, she focuses on both user and admin experiences, ensuring every site is not just functional but built to grow. She thrives on collaboration and loves bringing unique solutions to complex challenges. When she’s not at a computer, Rachelle enjoys indoor rock climbing, weight lifting, motorcycling, and exploring arts and crafts of all sorts.
Marko B.
UX/UI Designer
Marko B.
UX/UI Designer
Marko obsesses over one thing: making websites that sell. Not just pretty. Not just functional. But built to convert like crazy. He is a user experience and sales optimization fanatic who eats clunky interfaces for breakfast and spits out smooth, intuitive designs that make people click, buy, and come back for more. He has swum with the sharks. Zoom. GitLab. Audi. Mastercard. These days he is kicking back in calmer waters, still building, still reading over 100 books a year, and still chasing that next big idea. Preferably from a beach.
Chiemezie Egbuka is an analytical Paid Media Specialist who thrives in teamwork settings, bringing his strategic mind and data-driven approach to help achieve client goals. When he’s not crunching numbers, Chiemezie enjoys staying fit through boxing and is always up for trying new experiences. He’s a strong believer in self-development and is constantly looking for ways to learn and grow.