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We are the extended part of your team you have been looking for.

  • Easy to work with
  • Responsive
  • We go the extra mile

“Optimal is the most responsive agency I have ever worked with. Always willing to jump on a call to answer a question or concern.”

Jane Stevens, Founder Four Elements

Jane Stevens, Founder Four Elements
men office

Trust.

You want a partner you can trust, but there are some bad apples in our industry. Many agencies are focused on profit over your success, deliverables over results, and time over effectiveness.

You need a partner that is just plain easy to work with and treats your business like it’s theirs. You need someone who moves fast and comes up with new ideas. You need a partner who constantly communicates and educates you along the way.

The key to all great partnerships and collaboration is trust. With a 95% client retention rate and 3-year average client tenure, we have earned the trust of our clients.

Principles.

We give more than we take

This is our mission and “why”. At its core, it’s a measurement statement – that we generate a greater yield with the resources you have trusted us with.

Focus

We are focused on your business goals – everything we do directly links and supports them.

Continuous improvement

We hire the best in the industry and invest in their expertise (10% of all time). When you hire Optimal, you hire an expert team with an unfair advantage.

Radical candor

We seek constant candid feedback to ensure you’re happy with our service. We tell the truth no matter how unpleasant it is.

Team greater than self

We believe all great things are built with teams. Our unique hybrid model of pairing generalists with specialists results in incredible collaboration and results.

Extreme ownership

We are accountable and take ownership of hitting our mutually agreed upon business goals and outcomes.

Behind the scenes.

@weareoptimal

“The best part of working with Optimal is the communication they provide. Our account manager reaches out often to let us know the status of the work and what they are doing to continuously improve the results. “

Lilli Dellheim, Marketing Director OPS Security Group
Lilli Dellheim, Marketing Director OPS Security Group

Get a proven team in your corner.

Schedule a quick 20 minute call with our CEO and Founder to get some growth ideas (no strings attached) and see if it’s a fit.

More

about Optimal.

Who will I be working with?

All accounts work with a dedicated Growth Marketer. They own the relationship, reporting, planning, and some execution. Their unique ability is to see the big picture and make sure everything is connected.

Growth Marketers are supported by our specialist team. They are experts in individuals components that are essential to a successful buyer’s journey. Their unique ability is to execute at the highest level in that area and quickly get work done.

At larger retainer levels we will staff dedicated specialists on your team to get more done faster.

Do you do the work in house?

90%+ of all the work is done in house. We have worked hard to vet a trusted extended team of partners. For the most part, these are individuals who have gone all-in on one particular component of the buyer’s journey.

How long have you been in business?

Optimal has been helping companies profitably scale since 2011.

Can we talk to one of your existing clients?

Absolutely! First please book a free consultation so we can learn more before connecting you with someone with a similar business as yours.

Our team.

Join a team of high performers with a growth mindset.
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Brandon Wentland

CEO

Brandon Wentland

CEO

Brandon is our CEO and founder. He is always striving to be “optimal” – not to be right, but to get it right. He loves to work on strategy and systems – to find patterns and meaning in random information.

Outside the office, he loves to read, hike, play board games, and spend time with his wife, Erin, and family of 4 kids.

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Casey Crowe

President

Casey Crowe

President

Casey truly believes that people are our greatest asset and lives out this belief by spending 100% of her time finding great people to join the team and helping the team know that they are appreciated and valued. Her background in digital marketing, analytics, and client management help her relate to the challenges the team may face and find the best way to support them. Her greatest accomplishments at the organization involve eliminating confusion, growing our benefit offerings as an organization, and helping team members grow to reach new heights in their roles.

Outside of work, Casey is always trying new things – stretching her cooking skills, visiting new places with her family, listening to and singing new music, and reading to expand her mind and perspective.

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John McKinney

Director of Operations

John McKinney

Director of Operations

John’s goal is to ensure all Optimal clients receive amazing results and love working with their growth marketing team. He works closely with the Lead Growth Marketers to ensure client and team success – beyond just revenue numbers. He is a big proponent of helping all those in the Operations department live out the cultural values we have at Optimal.

When not “in the office”, he enjoys traveling, hiking, kayaking, backpacking, and doing as much in the outdoors as possible. He loves to build wood furniture and decor for around the house. As well as cook meals that require too many pots and pans (much to the chagrin of his wife).

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Man smiling blank background

James Milliron

Senior Growth Marketer

James Milliron

Senior Growth Marketer

James is passionate about using data, experience, and human psychology to build winning growth strategies. He loves working with clients to answer the question, “What should we do next?”

Outside the office, he loves traveling, running, and spending time with family.

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Olivia Gussert

Controller

Olivia Gussert

Controller

Olivia helps Optimal live out our mission of “Give More Than We Take” in so many ways. She has a hand in nearly all areas of our financial inputs, connecting important budget and spend information with our CFO and our different departments, as well as helping Optimal organize our financial information effectively. She also carries out all of our team culture initiatives and makes sure that our team, no matter where they’re located or which role they’re in, feels valued and appreciated.

When not at Optimal, Olivia loves spending time with her family, being outdoors, and taking part in her many exciting hobbies like beekeeping!

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Olivia Gussert

Join our team!

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Bryan Steiner

Business Strategist / Growth Marketer

Bryan Steiner

Business Strategist / Growth Marketer

Bryan is a Business Strategist and Growth Marketer at Optimal. He has decades of sales and marketing experience, working at the executive level in many of his previous roles. Bryan takes a lot of pride in uncovering a client’s true growth potential and helping them develop data-driven strategies to achieve those goals. He’s passionate about continuous improvement and can often be found reading the latest business New York Times bestseller in his free time. Bryan has developed strong relationships with many of his clients and really enjoys seeing them successful!

When not at Optimal, Bryan enjoys spending time in the outdoors, hunting and fishing, kayaking and hiking, and adventuring in remote locales with his wife and three daughters. He is also Optimal’s resident “gamer” and will talk your ear off about trendy new video games if given the chance.

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Man smiling blank background

Ryan Warner

Lead Growth Marketer

Ryan Warner

Lead Growth Marketer

Ryan is a Lead Growth Marketer who works collaboratively with his team of Growth Marketers to not only provide growth for clients, but for each other as well. When Ryan is not in the office sipping coffee, you can find him at home with his family of four (Daughters: Ezra, Raya & Wife: Alyce). They love enjoying the outdoors and watching the newest Marvel Disney+ series (?Loki!). Ryan is not only a full-time Lead Growth Marketer, but he is also a full-time nerd. You can find him meddling with everything from board games, ancient history, and miniatures.

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Man smiling blank background

Matt Brooks

Growth Marketer

Matt Brooks

Growth Marketer

As a Growth Marketer with experience in SEO, strategy, and account management, Matt has a passion for data-backed ideas and relationships. Matt spends each day implementing hands-on strategies and innovative thinking to build strong client relationships and deliver valuable results for his clients.

Outside of Optimal, you can find Matt taking his dogs to the dog park, paddle boarding, traveling the world, or trying out new foods.

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Samantha Diederich

Growth Marketer

Samantha Diederich

Growth Marketer

In her current role as a Growth Marketer, Sami’s goal is to create realistic and timely strategic marketing plans that will bring in a return on investment for her clients. She specializes in Paid Ads, Web Design, CRO, and building the best possible relationship with her clients. Sami continues to increase her skills and knowledge through online courses as the digital marketing atmosphere is ever-changing.

Outside of the office, you’ll find Sami in the park playing “chuck-it” with her rambunctious chocolate lab, Sparky. While Sparky may think this is all his ‘mom’ does, Sami also enjoys hiking, kayaking, traveling, craft beer, and pizza. If you find her with a combo of those items, just know that she’s in her “happy place.”

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Noah Fidlin

Brand Marketer

Noah Fidlin

Brand Marketer

Noah Fidlin is the Brand Marketer for Optimal Digital Marketing. He helps expand the company’s presence through graphic design, writing, social media, video, and photography. Noah also assists Optimal’s Growth Marketers with their accounts by stepping in where needed with media-related work and the periodic SEO project.

When he’s not at work, Noah enjoys further indulging in his creative side through film photography, creative writing, and watching the occasional movie. You can usually find him playing chess, making pour-over coffee, or at the record store with his best friends. He holds a Bachelor of Arts degree from St. Norbert College as a graphic design major and an English minor.

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Maggie Gilman

Lead Growth Marketer

Maggie Gilman

Lead Growth Marketer

Maggie is passionate about helping her team grow professionally and working with clients to help them grow their business. Her attention to detail, determination to set and achieve actionable goals, and genuine enjoyment of building relationships with new people have helped herself, her team, and her clients see success.

When she’s not coaching her team on strategy or project management, working to resolve issues, or getting lost in analyzing data, you can find her hiking, taking too many pictures of her adorable dog, or devouring as many tacos as possible. If you challenge her to a Harry Potter trivia night, she will win. Maggie is an avid traveler and a (beginner) yoga enthusiast, who believes in seizing the opportunity to better yourself every day.

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Piotr Koprowski

Head of Strategy

Piotr Koprowski

Head of Strategy

Piotr is helping businesses grow – little or small, e-commerce or SaaS. As a Head of Strategy, he works with Growth Marketers to make sure that their clients are set with a successful strategy and a tactical plan that will set them on a track to fast business growth.

In his free time, he likes to travel and eat. A lot.

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Danielle Kirkpatrick

Growth Marketer

Danielle Kirkpatrick

Growth Marketer

Danielle’s background in account management, project management, digital strategy, and marketing make her a Swiss Army knife of talent. She holds a strong belief that data is the foundation of every strategy. Her mantra: “The story is always in the numbers no matter what you want to learn!”

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Jared Hanson

Paid Media Specialist

Jared Hanson

Paid Media Specialist

Jared Hanson has multiple years of experience in digital marketing as both an Account Manager and Paid Ads/Media Specialist. He has spent several years with Google, Facebook, and Microsoft Advertising partner agencies developing their paid media teams, strategies, and providing hands-on growth for clients ranging from e-commerce, service, B2B, SaaS, and brick and mortar both domestically and internationally.

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Afton Wilke

Associate Growth Marketer

Afton Wilke

Associate Growth Marketer

Afton is an Associate Growth Marketer at Optimal Digital Marketing who enjoys building strong relationships, understanding the “why” behind consumers’ actions, and checking off items on her to-do list. With a knack for project management, she thrives on working closely with her clients to achieve their digital goals and create growth.

When not developing and executing client strategies, Afton enjoys life on the go. You can find her snowboarding, riding her motorcycle, or exploring new places with her adventure buddy Montgomery, her English Golden Retriever.

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Woman smiling blank background

Shaina Vojtko

Growth Marketer

Shaina Vojtko

Growth Marketer

As a Growth Marketer, Shaina brings years of digital marketing experience in strategic planning, as well as media, account, and project management. She is forever fascinated by what makes people click and uses that fascination to drive strategic plans for her clients’ that aim to build strong relationships and drive data-driven results.

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Alex Vechart

Associate Growth Marketer

Alex Vechart

Associate Growth Marketer

Alex is an Associate Growth Marketer who enjoys creating data-driven strategies to help others grow to their fullest potential. He’s passionate about increasing his knowledge through online courses, as well as building strong relationships with clients.

When he’s not at Optimal, Alex enjoys spending time up north on the lake, going for bike rides, and exploring new places with his wife. He also enjoys sipping on a fresh cup of coffee while he’s writing music in his home studio.

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Man smiling blank background

Jacob Eckley

Growth Marketer

Jacob Eckley

Growth Marketer

As a Growth Marketer here at Optimal, Jake’s goal is to execute our “give more than you take” mentality. With a strong background in analytics, Jake looks to provide a “numbers backed” strategy to maximize growth for all of his clients.

Outside of Optimal, you can find Jake enjoying outdoor activities such as water sports, hiking, rock climbing, and mountain biking!

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Josh Burns

Lead Growth Marketer

Josh Burns

Lead Growth Marketer

As a Lead Growth Marketer, Josh brings more than ten years of digital marketing experience with local and global organizations to his role at Optimal. As a mission-driven person who is passionate about storytelling for businesses, he works hard to remove barriers so the team succeeds and clients continue to grow. And, when he isn’t creating digital marketing strategies, you can find Josh chasing after his kids, biking around Chicago, or sitting down with a book and a good beverage.

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Mary Kizior

Growth Marketer

Mary Kizior

Growth Marketer

Mary is a Growth Marketer who brings creativity, marketing knowledge, and a positive, collaborative spirit to all her client relationships. With a background in digital marketing and account management, she is passionate about using data to develop and execute strategies that drive client growth and success. Driven by an agile mindset, Mary is always looking for new ways to improve on current strategies and stay on top of constantly changing marketing trends.

When she isn’t tracking campaign performance or launching initiatives, Mary loves using her creativity in the kitchen, traveling with friends, and exploring the great outdoors.

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Emily Kelly

Executive Assistant

Emily Kelly

Executive Assistant

Emily spends her days behind the scenes working closely with Optimal team members as an Executive Assistant to support the company in various ways. Primarily, Emily uses her organization and tech-savvy skills to keep things running smoothly in our CEO’s life. Emily’s goal is to take on any task she can to give Optimal more creative space for growth.

In her personal life, Emily enjoys arts and crafts, reading, and spending time with her goofball of a husband. Emily is also working on becoming fluent in Mandarin Chinese and hopes to have many return visits to China with her family in the future.

HQ in WI & distributed remotely

Our headquarters are in Appleton, WI, with a scenic view overlooking the Fox River. From day one, Optimal has been a remote-friendly workplace, as we look to hire the very best. We have team members in every contiguous US timezone and are flexible to adjust our working hours to match our clients.