Let's chat.

Fill out this short form to book a quick intro conversation with one of our business strategists.  Looking for something else?

Let's chat.

Fill out this short form to book a quick intro conversation with one of our business strategiest.

Want to join our team?
See open positions
Billing question?
Connect With Olivia
Something else?
General inquiries

Let's chat.

Fill out this short form to book a quick intro conversation with one of our business strategists.  Looking for something else?

Let's chat.

Fill out this short form to book a quick intro conversation with one of our business strategiest.

Want to join our team?
See open positions
Billing question?
Connect With Olivia
Something else?
General inquiries

We are the extended part of your team you have been looking for.

  • Easy to work with
  • Responsive
  • We go the extra mile

“Optimal is the most responsive agency I have ever worked with. Always willing to jump on a call to answer a question or concern.”

Jane Stevens, Founder Four Elements

Jane Stevens, Founder Four Elements
men office

Trust.

You want a partner you can trust, but there are some bad apples in our industry. Many agencies are focused on profit over your success, deliverables over results, and time over effectiveness.

You need a partner that is just plain easy to work with and treats your business like it’s theirs. You need someone who moves fast and comes up with new ideas. You need a partner who constantly communicates and educates you along the way.

The key to all great partnerships and collaboration is trust. With a 95% client retention rate and 3-year average client tenure, we have earned the trust of our clients.

Principles.

Simplify the lives of marketing leaders

This is our mission and our "why". We want to make your life easier with our work.

Focus on results

We are focused on your business goals - everything we do directly links and supports them. Our goal is to "move the needle".

Continuous improvement

We hire the best in the industry and invest in their expertise. When you hire Optimal, you hire an expert team with an unfair advantage.

Radical candor

We seek constant candid feedback to ensure you're happy with our service. We tell the truth no matter how unpleasant it is.

We give more than we take

We want you to be successful and want to always ensure our team's efforts produce a great ROI for you and your business.

Extreme ownership

We are accountable and take ownership of hitting our mutually agreed upon business goals and outcomes.

Behind the scenes.

@weareoptimal

"The best part of working with Optimal is the communication they provide. Our account manager reaches out often to let us know the status of the work and what they are doing to continuously improve the results. "

Lilli Dellheim, Marketing Director OPS Security Group
Lilli Dellheim, Marketing Director OPS Security Group

Get a proven team in your corner.

Schedule a quick 20 minute call with our CEO and Founder to get some growth ideas (no strings attached) and see if it's a fit.

More

about Optimal.

Who will I be working with?

All accounts work with a dedicated Growth Marketer. They own the relationship, reporting, planning, and some execution. Their unique ability is to see the big picture and make sure everything is connected.

Growth Marketers are supported by our specialist team. They are experts in individuals components that are essential to a successful buyer's journey. Their unique ability is to execute at the highest level in that area and quickly get work done.

At larger retainer levels we will staff dedicated specialists on your team to get more done faster.

Do you do the work in house?

90%+ of all the work is done in house. We have worked hard to vet a trusted extended team of partners. For the most part, these are individuals who have gone all-in on one particular component of the buyer's journey.

How long have you been in business?

Optimal has been helping companies profitably scale since 2011.

Can we talk to one of your existing clients?

Absolutely! First please book a free consultation so we can learn more before connecting you with someone with a similar business as yours.

Our team.

Join a team of high performers with a growth mindset.

Brandon W.

CEO

Brandon W.

CEO

Brandon is our CEO and founder. He is always striving to be "optimal" - not to be right, but to get it right. He loves to work on strategy and systems - to find patterns and meaning in random information.

Outside the office, he loves to read, hike, play board games, and spend time with his wife, Erin, and family of 4 kids.

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Maggie G.

Head of Ops

Maggie G.

Head of Ops

Maggie is passionate about helping her team grow professionally and working with clients to help them grow their business. Her attention to detail, determination to set and achieve actionable goals, and genuine enjoyment of building relationships with new people have helped herself, her team, and her clients see success.

When she’s not coaching her team on strategy or project management, working to resolve issues, or getting lost in analyzing data, you can find her hiking, taking too many pictures of her adorable dog, or devouring as many tacos as possible. If you challenge her to a Harry Potter trivia night, she will win. Maggie is an avid traveler and a (beginner) yoga enthusiast, who believes in seizing the opportunity to better yourself every day.

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Woman smiling blank background

Olivia G.

HR & Finance Manager

Olivia G.

HR & Finance Manager

Olivia helps Optimal live out our mission of “Give More Than We Take” in so many ways. She has a hand in nearly all areas of our financial inputs, connecting important budget and spend information with our CFO and our different departments, as well as helping Optimal organize our financial information effectively. She also carries out all of our team culture initiatives and makes sure that our team, no matter where they’re located or which role they’re in, feels valued and appreciated.

When not at Optimal, Olivia loves spending time with her family, being outdoors, and taking part in her many exciting hobbies like beekeeping!

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Ryan W.

Onboarding Lead

Ryan W.

Onboarding Lead

Ryan is the Onboarding Lead who works collaboratively with the Optimal team of Growth Marketers to not only provide growth for clients, but for each other as well. When Ryan is not in the office sipping coffee, you can find him at home with his family of four (Daughters: Ezra, Raya & Wife: Alyce). They love enjoying the outdoors and watching the newest Marvel Disney+ series (?Loki!). Ryan is not only a full-time Onboarding Lead, but he is also a full-time nerd. You can find him meddling with everything from board games, ancient history, and miniatures.

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Man smiling blank background

James M.

Senior Growth Marketer

James M.

Senior Growth Marketer

James is passionate about using data, experience, and human psychology to build winning growth strategies. He loves working with clients to answer the question, "What should we do next?"

Outside the office, he loves traveling, running, and spending time with family.

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Join Our Team

Join our team!

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Afton W.

Growth Marketer

Afton W.

Growth Marketer

Afton is an Associate Growth Marketer at Optimal Digital Marketing who enjoys building strong relationships, understanding the "why" behind consumers' actions, and checking off items on her to-do list. With a knack for project management, she thrives on working closely with her clients to achieve their digital goals and create growth.

When not developing and executing client strategies, Afton enjoys life on the go. You can find her snowboarding, riding her motorcycle, or exploring new places with her adventure buddy Montgomery, her English Golden Retriever.

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Woman smiling blank background

Samantha D.

Growth Marketer

Samantha D.

Growth Marketer

In her current role as a Growth Marketer, Sami's goal is to create realistic and timely strategic marketing plans that will bring in a return on investment for her clients. She specializes in Paid Ads, Web Design, CRO, and building the best possible relationship with her clients. Sami continues to increase her skills and knowledge through online courses as the digital marketing atmosphere is ever-changing.

Outside of the office, you'll find Sami in the park playing "chuck-it" with her rambunctious chocolate lab, Sparky. While Sparky may think this is all his 'mom' does, Sami also enjoys hiking, kayaking, traveling, craft beer, and pizza. If you find her with a combo of those items, just know that she's in her "happy place."

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Chiemezie E.

Paid Media Specialist

Chiemezie E.

Paid Media Specialist

HQ in WI, distributed remotely.

Our headquarters are in Appleton, WI, with a scenic view overlooking the Fox River. From day one, Optimal has been a remote-friendly workplace, as we look to hire the very best. We have team members in every contiguous US timezone and are flexible to adjust our working hours to match our clients.