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A/B testing, also known as split testing, is a method of comparing two versions of a webpage, email, app, or any other marketing asset to determine which one performs better. By randomly splitting your audience into two groups, you can present each group with a different version (A and B) and measure which one yields the desired outcome more effectively.
A/B testing, also known as split testing, is a method of comparing two versions of a webpage, email, app, or any other marketing asset to determine which one performs better. By randomly splitting your audience into two groups, you can present each group with a different version (A and B) and measure which one yields the desired outcome more effectively.
Five years ago, I sat among a group of eager entrepreneurs and business leaders in Toronto, all of us drawn together by the promise of learning something transformative from Dan Sullivan, founder of Strategic Coach. During this session, Dan shared a new idea he was exploring—’Who Not How.’ This concept, still in its infancy, was about to become a cornerstone of his coaching program and later, a New York Times bestselling book.
What if there’s a missing piece in your marketing puzzle that could change everything? This article delves into closed-loop reporting, a tool that uncovers the true return on investment and answers the crucial question: what is and isn’t working in your marketing and sales strategies
Use behavioral psychology-based techniques to incorporate quotes on your website