Boosting WHS’ Organic Reach & Conversions
new sessions in 3 months
became most trafficked page
conversions
The problem.
The solution.
Step 1: Harnessing a Refreshed Approach to Keyword Research
Instead of traditional keyword research, Optimal adopted a more intricate strategy. We pursued topics with three key attributes: a) relevance to WHS’ offerings and audience, b) potential to attract substantial traffic, and c) a keyword difficulty that permitted a competitive edge.
Step 2: Crafting Compelling Content with ChatGPT
Our next task was to articulate the findings from our keyword research into engaging content. Using ChatGPT, we bridged knowledge gaps and produced authoritative articles that not only boosted WHS’ online visibility but also positioned them as thought leaders in women’s health.
Step 3: Synergy between SEO and Social Advertising
An ancillary strategy behind our content push emerged from the synergy between SEO and social advertising. High search volume topics inherently indicate a prevalent user question or concern. This widespread interest suggests that content addressing these topics will likely resonate with a broad audience. When such SEO-optimized content is shared via platforms like Facebook, it’s more likely to captivate users and yield higher click-through rates.
