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Let's chat.

Fill out this short form to book a quick intro conversation with one of our business strategists.  Looking for something else?

Let's chat.

Fill out this short form to book a quick intro conversation with one of our business strategiest.

Want to join our team?
See open positions
Billing question?
Connect With Olivia
Something else?
General inquiries

Women's Health Specialists

Boosting WHS’ Organic Reach & Conversions

Using the 80/20 strategy, Optimal maximized WHS' organic potential, strengthening their authority and boosting conversions via curated content and SEO tactics
4087

new sessions in 3 months

1

became most trafficked page

4

conversions

The problem.

While WHS didn't initially see issues, Optimal's 80/20-focused audit found that more than half of WHS' conversions came from organic traffic. This organic focus became even more compelling due to the challenges of HIPPA compliance, specific healthcare audience targeting constraints, and rising CPC costs on Google Ads. Moreover, there was a clear need for impactful content to not only enhance organic search but also to strengthen top-of-funnel Facebook campaigns.

The solution.

Step 1: Harnessing a Refreshed Approach to Keyword Research

Instead of traditional keyword research, Optimal adopted a more intricate strategy. We pursued topics with three key attributes: a) relevance to WHS’ offerings and audience, b) potential to attract substantial traffic, and c) a keyword difficulty that permitted a competitive edge.

Step 2: Crafting Compelling Content with ChatGPT

Our next task was to articulate the findings from our keyword research into engaging content. Using ChatGPT, we bridged knowledge gaps and produced authoritative articles that not only boosted WHS’ online visibility but also positioned them as thought leaders in women’s health.

Step 3: Synergy between SEO and Social Advertising

An ancillary strategy behind our content push emerged from the synergy between SEO and social advertising. High search volume topics inherently indicate a prevalent user question or concern. This widespread interest suggests that content addressing these topics will likely resonate with a broad audience. When such SEO-optimized content is shared via platforms like Facebook, it’s more likely to captivate users and yield higher click-through rates.

Women's Health Specialists FB Ad

The team.

We use data insights to tailor your funnel strategy, forming a custom, cross-functional team led by a dedicated Growth Marketer. This agile, integrated approach surpasses traditional, isolated methods, consistently driving tangible growth.
Woman smiling blank background

Growth Marketer

The results.

Optimal harnesses the power of the Pareto Principle (80/20 rule) to pinpoint the 20% of efforts that yield 80% of the value, unlocking key growth drivers. Our strategic insights and commitment to closed-loop reporting have consistently led healthcare clients to realize a 4-5x ROI. This commitment is reflected in our recent outcomes: from May 1 to July 31, 2023, we spurred an influx of 4,087 new sessions. Notably, our content piece 'Timing of Pregnancy Test' stood out as the top-visited page, highlighting its resonance and our strategy's success. With 4 conversions attributed to this content alone, our focus now is to amplify these results and further enhance the conversion rates.

Women's Health Specialists
4087

new sessions in 3 months

1

became most trafficked page

Get a proven team in your corner.

Schedule a quick 20 minute call with our CEO and Founder to get some growth ideas (no strings attached) and see if it's a fit.