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$0 to $15k in Monthly Recurring Donations

International Children’s Fund is a 501(c)3 non-profit that provides humanitarian aid to desperately poor children and their families. They work internationally in Africa and Asia.
10x

Online Donations

$15k

Monthly Recurring Doantions

200

Monthly Donors

The problem.

ICF's reliance on direct mail for donations limited its reach and donor diversity. The organization primarily engaged with repeat single donors, lacking a consistent and scalable approach to donor retention and expansion. This traditional method posed a challenge in an increasingly digital world, necessitating a strategic shift to broaden their donor base and enhance brand visibility.

The solution.

Step 1: Launch Monthly Donor Program

Optimal crafted a bespoke “Hope Ambassador” monthly donor program, drawing insights from successful non-profits. This program aimed to secure consistent donations and alleviate the fiscal restart each year, ensuring a stable financial foundation for ICF’s humanitarian efforts.

Step 2: Drive Paid Traffic

Utilizing the Google Nonprofit Grant and comprehensive Facebook/Meta Ads campaigns, Optimal targeted ICF’s specific donor demographic, significantly boosting online exposure, website traffic, and year-over-year donations.

Step 3: Consistent Donor Communications

Optimal implemented an email marketing automation strategy, transforming single donors into recurring “Hope Ambassadors.” This included a long-term nurture sequence showcasing ICF’s impactful work in Africa and Asia, coupled with regular newsletter updates. The timing of these communications, aligned with peak donor periods, significantly increased donor frequency and conversion rates.

The team.

The successful implementation of these strategies was spearheaded by team members Ryan and Travis, whose expertise in digital marketing and non-profit sector dynamics were instrumental in achieving these outcomes.
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Paid Media Specialist

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Onboarding Lead

The results.

The nonprofit world has shifted towards prioritizing smaller, recurring donations over large ones. This approach aligns better with their business model and addresses the challenges that arise when they receive a substantial sum of money and need to operate without making a profit. By relying on a more balanced and consistent revenue stream, nonprofits can establish a sustainable foundation.

Dr. David Bruenning Founder testimonial International Children's Fund logo

“Optimal has helped me have complete visibility and control over our advertising with the insights I need to make decisions. At any time I can reach out to them to make adjustments.”

Dr. David Bruenning, Founder International Children's Fund

10x

Online Donations

$15k

Monthly Recurring Donations

200

Monthly Donors

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