$0 to $15k in Monthly Recurring Donations
Monthly Recurring Doantions
Step 1: Launch Monthly Donor Program
Optimal crafted a bespoke “Hope Ambassador” monthly donor program, drawing insights from successful non-profits. This program aimed to secure consistent donations and alleviate the fiscal restart each year, ensuring a stable financial foundation for ICF’s humanitarian efforts.
Step 3: Consistent Donor Communications
Optimal implemented an email marketing automation strategy, transforming single donors into recurring “Hope Ambassadors.” This included a long-term nurture sequence showcasing ICF’s impactful work in Africa and Asia, coupled with regular newsletter updates. The timing of these communications, aligned with peak donor periods, significantly increased donor frequency and conversion rates.