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Transforming Neurological Care: GyroStim’s Journey to Community Recognition

Optimal revolutionized Neuroscience Group's presence with a strategic digital campaign, elevating awareness of GyroStim therapy and driving significant engagement within the community.
57%

Page Visitors

7

New Keywords

6

GyroStim Leads

104.6%

Pass Goal

The problem.

Neuroscience Group introduced GyroStim therapy to Northeast Wisconsin, aiming to address balance, vestibular disorders, and neurological conditions. However, lacking local awareness and patient engagement posed a significant challenge. NSG tasked us with creating awareness of the new treatment option and various conditions it can address, as well as positioning them as the leader for GryoStim therapy in the community.

The solution.

By creating a brand awareness Google Ads Discovery and Facebook Prospecting campaign to the communities they serve we drove relevant traffic to a landing page that focuses on education and benefits of the machine, and its ability to treat a variety of conditions. This landing page also drove organic traffic by ranking for Gyrostim related keywords.

Step 1: Educational Landing Page Creation:

Optimal crafted an SEO-friendly landing page spotlighting GyroStim’s benefits and versatility in treating various conditions. The goal was to secure organic rankings for GyroStim-related keywords.

Step 2: Brand Awareness Google Ads Discovery Campaign

Optimal initiated a Google Ads Discovery campaign targeting local communities. This strategic move aimed to generate 500 monthly page visitors, bolstering brand visibility.

google ads image for a healthcare company

Step 3: Brand Awareness Facebook Ads Campaign

Complementing the Google Ads effort, Optimal launched a Facebook Ads campaign tailored to local audiences. With a goal of 500 monthly page visitors, the campaign focused on amplifying brand recognition.

The team.

Afton spearheaded the transformative campaign, ensuring seamless execution and tangible results.

Growth Marketer

The results.

With a GyroStim Discovery Ads CTR of 16.68%, Optimal's holistic approach resulted in unprecedented community engagement, solidifying Neuroscience Group's position as a leader in neurological care. Optimal's strategy not only surpassed predefined goals but also facilitated meaningful patient connections, reinforcing Neuroscience Group's commitment to innovation and community well-being.

58%

Page Visitors

7

New Keywords

6

GyroStim Leads

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