Optimal Blog

Email drip campaigns are common practice in today’s digital marketing landscape. When individuals submit a form, sign up for a new service or tool, download content, or take any other action on a site they can expect to receive emails from the company with more information and calling them to action. These are email drip […]

A/B testing, also known as split testing, is a method of comparing two versions of a webpage, email, app, or any other marketing asset to determine which one performs better. By randomly splitting your audience into two groups, you can present each group with a different version (A and B) and measure which one yields the desired outcome more effectively.