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When it comes time to create unique value propositions, it’s important to consider what customers have to say about your business. I tell plenty of my clients that anyone can easily say that their business is ‘great’ and that it’s ‘the best in the market’. Since any business can proclaim that they are ‘#1’ that […]
How do you build a great SEO process? Consider SEO to be a coin with two sides – technical focus and on-page focus. Both will impact your organic rankings and grow traffic, which is to say both are important for search engines like Google to show your website. Below is a quick quide explaing the […]
Content marketing is king – with a caveat. Just throwing out content without any type of strategic thought may actually hurt your goals of converting leads. Below, I break down how to create a content marketing strategy that actually converts your leads into sales. Understanding your Audience The first step in any good content strategy […]