How to Find Good Stock Pictures

How to Find Good Stock Pictures

If you can’t take the right picture for a content piece, or you want to communicate something that you can’t easily photograph (ex. frustration), then it’s acceptable to use stock photography as your last option.   Here are some good resources:   Unsplash –...
5 Tips for Promoting Your Content

5 Tips for Promoting Your Content

Do you have a blog for your business? Do you feel it’s getting the traction it deserves? Most businesses understand the importance of having a blog. A well-maintained blog will attract customers, build relationships with customers, and build value on your website....
Optimal’s Pivot for Success

Optimal’s Pivot for Success

Radio Silence To the outside world, things might have seemed a little bit quiet over here at Optimal over the past year. I wanted to do a post about that silence and what is happening below the surface. But wait, doesn’t Optimal preach the the importance of content!?...
Digital Marketing Survey Request

Digital Marketing Survey Request

By now, you’ve probably heard of digital marketing. If you’re in the marketing field, you’re probably wondering how digital marketing will impact traditional marketing campaigns in the next year or two. We’ve been wondering the same thing! Our OMS team put together a...